Pharma marketing guru Ken Ribotsky talks about relevant pain points that are impacting pharmaceutical marketers in the U.S. and abroad. It's a fast-changing world, and Ribotksy keeps you current with his sagacious insights that are often sought out by <em>PharmaVoice</em>, <em>Medical Media & Marketing</em>, and <em>MedAd</em> News. http://www.core-create.com/corecast/ Copyright © 2009 CORE-CREATE http://blogs.law.harvard.edu/tech/rss en-us Fri, 10 Apr 2009 17:34:07 -0400 Fri, 10 Apr 2009 17:20:33 -0400 FeedForAll Mac v2.1 (2.1.0.1); http://www.FeedForAll.com/ Ken Ribotsky of Core-Create, Inc. talks to PharmaVoice about how a relatively new web phenomenon and important communications channel Ken Ribotsky of Core-Create, Inc. talks to PharmaVoice about how a relatively new web phenomenon and important communications channel—social media—can be used to improve brand messaging and communications. He shares why pharmaceutical marketers need to be communicating differently with physicians and consumers on the Internet—and how marketers can navigate both corporate and regulatory obstacles. social media, web 2.0, medical marketing, core-create, Ken Ribotsky Ken Ribotsky core@core-create.com Core Cast no Ken Ribotsky of Core-Create and Brandkarma talks about how new pharmaceutical marketing guidelines – and the rule of “no tchotchkes” (those beloved gizmos, pens, sticky notes, and gadgets) – have leveled the playing field. He shares his insights and enthusiasm for a new climate in which marketers will rely more heavily on design, wit, and ideas to build a brand and secure relationships. http://www.core-create.com/corecast/podcasts/2009/podcast2.html 704C9947-534B-4C52-B84B-8F094A6DF0CC-8619-000020A943989AF2-FFA Fri, 10 Apr 2009 17:31:17 -0400 Ken Ribotsky of Core-Create and Brandkarma talks about how new pharmaceutical marketing guidelines – and the rule of “no tchotchkes” (those beloved gizmos, pens, sticky notes, and gadgets) Ken Ribotsky of Core-Create and Brandkarma talks about how new pharmaceutical marketing guidelines – and the rule of “no tchotchkes” (those beloved gizmos, pens, sticky notes, and gadgets) – have leveled the playing field. He shares his insights and enthusiasm for a new climate in which marketers will rely more heavily on design, wit, and ideas to build a brand and secure relationships. 3:30 social media, advertising, medical marketing, medial, ken ribotsky, web 2.0, pharmaceutical marketing guidelines Ken Ribotsky no Ken Ribotsky of Core-Create, Inc. talks to PharmaVoice about how a relatively new web phenomenon and important communications channel—social media—can be used to improve brand messaging and communications. He shares why pharmaceutical marketers need to be communicating differently with physicians and consumers on the Internet—and how marketers can navigate both corporate and regulatory obstacles. http://www.core-create.com/corecast/podcasts/2009/podcast1.html B857D10D-21BB-45D8-BBEE-C827AC6C2905-3285-000019452D7460D3-FFA Fri, 13 Feb 2009 12:15:45 -0500 Ken Ribotsky of Core-Create, Inc. talks to PharmaVoice about how a relatively new web phenomenon and important communications channel—social media—can be used to improve brand messaging and communications. Ken Ribotsky of Core-Create, Inc. talks to PharmaVoice about how a relatively new web phenomenon and important communications channel—social media—can be used to improve brand messaging and communications. He shares why pharmaceutical marketers need to be communicating differently with physicians and consumers on the Internet—and how marketers can navigate both corporate and regulatory obstacles. 11:56 social media, advertising, medical marketing, medial, ken ribotsky, web 2.0 Ken Ribotsky no